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●乔布斯的“简单1的法则”
大家知道“神奇数字7”这个说法吗？校园七大不可思议事件、七福神、电影《七武士》等，据说将事物用7来整理的话，就能让人容易理解。还有一种说法是，人类的短时记忆的容量一般为7。
另外，还有很多数字3的说法，比如“有3点理由”等。据说使用了数字3之后，要点就能看起来清楚明了。
可是，如果你想得到更高一层的结果，最终的王牌不是7，也不是3，而是“1”。
史蒂夫·乔布斯就是在“1”上面非常挑剔的人。比如说iPod按钮的数量。乔布斯不停地跟开发者沟通，说什么也要把按钮的数量减少到1个。
苹果公司将商品浓缩在一个iPod之中，比其他竞争对手多花100倍的广告宣传费用也见到了成效，由此苹果公司攻下了索尼麦克风的堡垒，取得了市场占有率第一的位置。
聚焦在1个按钮、1个商品上，这就是乔布斯的聚焦能力，这就是支持他成功的思维方式。
这里面总是有一个追求极致的数字“1”存在。乔布斯一直以来都以追求简洁为座右铭。
莱昂纳多·迪卡普里奥也曾说过“简洁是极致的洗练”。所有的一切都从“1”开始。
●“丢掉一切”成就1000万销量大热门
“丢弃是社长的工作。”说这句话的人就是S.T.CORPORATION化学工业所的铃木乔会长。
负责处理不良库存问题的公司员工找了很多不能丢弃的理由，比如“单单就是修理都需要花费5亿日元哟”“有些产品可能还可以卖出去”等，这时，铃木会长就说了两句话：“总之，全部扔掉！找100辆卡车来！”
铃木会长在任期间，丢弃了公司开发的60个新商品中的59个，只将重心集中在1个产品的开发上。
由此诞生了“除臭剂”。
当时，在除臭清新剂的市场上，五年能卖出去1000万个就可以算作热门产品了，可是他的这个产品却在一年的时间里卖到了1000万个，取得了极大的成功。这个成功就是从聚焦在“1”上面而诞生的。
日本企业里经常有人说：“有多少人就能造出多少工作。”当时的S.T.CORPORATION化学工业所也是如此。据说，之所以每年开发60个商品，就是因为当时新产品的担当者就有60个。
有了多重事业，因此，就不得不将一个个项目托付给咨询公司，或者在公司内部成立项目讨论组，这需要耗费大量的人力和时间。
铃木会长通过集中开发“1”个商品，从商品的概念整理，到商品的广告宣传，人、物、资金、智慧全部都集中到了“1”个点上。
另外，通过集中开发“1”个产品，也可以集中投放原本零散的30亿广告费了。
追求简洁的“1”
POINT
简洁是极致的洗练。
所有的一切从“1”开始。
● Jobs's "Simple 1 Rule"
Do you know the term "magic number 7"? The seven incredible events on campus, the Seven Deities of Good Fortune, the movie "Seven Samurai", etc., are said to be easy to understand when things are sorted out by 7. There is also a saying that the short-term memory capacity of humans is generally 7.
In addition, there are many words of the number 3, such as "there are three reasons". It is said that after using the number 3, the points can be seen clearly.
However, if you want a higher level result, the final trump is not 7, nor 3, but "1".
Steve Jobs is a very picky person on the "1". For example, the number of iPod buttons. Jobs kept talking to developers and said that he would also reduce the number of buttons to one.
Apple has concentrated its products on an iPod, and it has seen 100 times more advertising costs than other competitors. As a result, Apple has captured the fort of the Sony microphone and achieved the number one position in the market.
Focusing on one button and one product, this is Jobs' focus, which is the way of thinking that supports his success.
There is always a digital "1" in the pursuit of the ultimate. Steve Jobs has always been the motto of pursuing simplicity.
Leonardo DiCaprio has also said that "simple is the ultimate practice." Everything starts with "1".
● "Throw away everything" achievements 10 million sales hot
"Discarding is the job of the president." The person who said this sentence is Suzuki Joe, president of the S.T.CORPORATION Chemical Industry Institute.
The employees of the company responsible for handling the problem of bad stocks have found many reasons why they can't be discarded. For example, “It takes 500 million yen to repair it alone.” “Some products may still be sold.” At this time, President Suzuki said. Two words: "All in all, throw it away! Find 100 trucks!"
During his tenure, President Suzuki discarded 59 of the 60 new products developed by the company, focusing only on the development of one product.
This gave birth to a "deodorant".
At that time, in the market of deodorant fresheners, 10 million can be sold as a hot product in five years, but his product sold 10 million in a year and achieved great Success. This success was born out of focusing on "1".
There are often people in Japanese companies who say, “How many people can make a lot of work.” The same was true of the S.T.CORPORATION Chemical Industry Institute. It is said that the reason why 60 products are developed every year is because there are 60 people responsible for new products at that time.
With multiple careers, it is necessary to entrust one project to a consulting company, or to set up a project discussion group within the company, which requires a lot of manpower and time.
President Suzuki concentrated on "1" items by focusing on the development of "1" items, from the concept of goods, to the advertising of goods. People, things, money, and wisdom all concentrated on "1" points.
In addition, by focusing on the development of "1" products, it is also possible to concentrate on the original scattered 3 billion advertising fees.
Pursue the simple "1"
Research on Apple Jobs 1
POINT
Simplicity is the ultimate in meditation.
Everything starts with "1".
(责任编辑：泰氏科技) |